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Women Taking the Lead with Jodi Flynn

Women Taking the Lead is a podcast containing conversations and audio blogs to help women grow into and thrive in Senior Leadership positions within organizations. Women Taking the Lead give you the tools to develop a success mindset, improve your communication skills, develop collaborative relationships, earn the money you deserve, and create more time for fun. Archived episodes include conversations with women who have faced self-doubt to attain their definition of success.
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Aug 10, 2016

Everything Chloë Thomas does is focused on eCommerce strategy and marketing.

She is the author of four books, speaker, and host of the eCommerce MasterPlan Podcast. Her latest bestselling book is, Customer Manipulation: How to Influence your Customers to Buy More and Why an Ethical Approach will Always Win.

Key Takeaways:

[2:45] Manipulation encourages people to do things. We are all manipulators.

[7:33] The Customer Manipulation Model is applicable to both eCommerce and retail type businesses.

[9:31] Breaking down the Customer Manipulation Model. 

[18:13] How to transition an inquirer to a first-time buyer.

[25:49] Chloë’s current business challenge is getting her sales funnel full of repeat buyers.   

[28:24] Chloë’s support system is mostly outsourced and optimized to give her more bandwidth for her business.

Mentioned in This Episode:

Women Taking the Lead Episode 45 with Chloë Thomas (https://womentakingthelead.com/chloe-thomas/)

eCommerce Masterplan (https://ecommercemasterplan.com)

@chloe_ecmp on Twitter

Customer Manipulation: How to Influence Your Customers to Buy More and Why and Ethical Approach will Always Win (http://customermanipulation.com/)

Find more resources at http://womentakingthelead.com

 

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