Carrie Hartunian works with business owners and entrepreneurs to develop accelerated growth strategies in highly competitive industries. She creates and executes strategic growth plans, directing integrations and marketing automation, as well as manages projects and establishes benchmarks for success. Her expertise in fostering winning cultures, increased productivity and reducing costs in mission-driven environments are just a few of her recognized talents as a talented and accomplished leader.
Playing Small Moment
Carrie didn’t feel like she was playing an essential role at her family owned business but she had big aspirations to become significant. Her small moment came when her family’s company was purchased by a group of venture capitalists. The COO hired her for a short 6-month transition period. It was then that Carrie started to see her true value. She tapped into her special gifts and began acquiring other companies and moved into the advertising world with great success.
The Wake Up Call
Carrie was ripe for a wake up call. The position she was in didn’t give her a reason to mentally get out of bed in the morning. But as a single mom, she needed to be thoughtful in her decisions. When her discomfort grew to disabling, she dusted off her resume and accepted what was at that time a risky out of state opportunity to help an ad agency get off the ground. It was there she was able to surround herself with people she could learn from.
Style of Leadership
Carrie believes in inspiring enthusiasm in her team because it helps to motivate them towards goals. If a team doesn’t buy into a leader’s vision, then the plan won’t work. A leader must listen to the team and be open to changing their plan if a great idea comes out of brainstorming.
Current Leadership Challenge
Carrie’s current challenge is trying to scale her service-based business. It is a ‘which direction to lead her business’ type of challenge.
What Are You Excited About?
Carrie has been working with business people to elevate their brand by writing a book and getting it to rank on amazon. The book is designed to build the client’s authority, generate leads and gain a profit. She says there is nothing more exciting than telling a client they have made it to #1 bestseller in multiple categories.
Parenting taught Carrie how to overcome challenges in creative ways which made her a better leader. She also adapts her observations from people watching in to her leadership practice.
Book to Develop Leadership
Advice For Younger Self
Don’t worry, the dark moments are temporary and they will pass.
“Everything is temporary, it will pass.” - Carrie Hartunian Smith
Find more resources at https://womentakingthelead.com